Pakistani fruit firms get $2 million import orders in Germany

Pakistani fruit firms and organisations have got estimated orders worth $2 million in "Fruit Logistica 2017"- the most important business and communication arena of the international fresh produce trade held in Germany. Waheed Ahmed, patron-in-chief of Pakistan Fruit and Vegetables Exporters, Importers and Merchant Association (PFVA) has informed that at least 40 delegates, including growers and exporters of 16 fruit exporting firms had attended the mega event and displayed their products.
The participation of 10 companies was organised by PFVA while 6 firms had attended the show under the umbrella of Trade Development Authority of Pakistan (TDAP), he added Waheed Ahmed, who is also Chairman of Standing Committee of Federation of Pakistan Chambers of Commerce and Industry (FPCCI) on fruit and vegetable exports, said that the import orders were expected to increase as response of the mega event was very encouraging.
He said PFVA has been attending the show for the last seven years. Pakistani pavilion was inaugurated by Pakistan's ambassador in Germany Johar Saleem. Delegates from 30 countries including the United Kingdom, Norway, Spain, Italy, China, Malaysia, South Korea, Hong Kong, Russia, and the United Arab Emirates.
Waheed, who has been attending Fruit Logistica for the last 15 years, said that it was 25th successful show in Berlin, which has been fruitful event for exploring markets to Pakistani fruit and vegetables in European market. He, however, stressed on focusing on production of quality fruit meeting international standards as India, in the same show this year, had pocketed at least $15 million worth import orders as compared to the $2 million received by Pakistan. India produces comparatively better products. Focusing on Research and development and increasing of varieties of fruit, Pakistan may market more products in the lucrative markets.
He said that a modern technology "Sky Detect" introduced by European countries in the show was centre of attraction at Logistica. The same technology could be used to minimise the effect of climate change in Pakistan. As the same technology is used in cold areas in Europe to avoid climatic effect, the same could prevent Pakistani Kinnow from weather hazards, he added.