Marvi Memon evokes partisan responses on social media. But sitting in her office discussing the intricacies of Pakistan's flagship social-safety net (SSN) programme, BR Research found the former banker-turned-politico adequately apolitical. Arguably, the Benazir Income Support Program (BISP), which Memon has been heading since February 2015, has evolved as a symbol of relative political maturity in the country. Despite a landslide victory in the 2013 General Elections, the PML-N government decided to keep funding the BISP, which was launched by its rival PPP in 2008.

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