UBL, Pakistan's Best Bank 2016, sponsored the 13th Annual P@SHA National Information and Communications Technolo-gy (ICT) Awards. The 13th P@SHA ICT Awards are Pakistan's premier technology event providing an effective platform for Pakistani technology businesses to showcase their innovations. The solutions covered a cross-section of industries, including the Financial Services industry.
For the first time ever a bank, UBL, sponsored these presti-gious industry awards. UBL has been a leading financial insti-tution in Pakistan for the last five decades. The Bank's Progres-sive and Innovative identity has seen the institution take lead in Pakistan's financial inclusion and economic development. Participation in the Awards further cemented UBL's role as the leading provider of technology-based financial solutions for its customers.
UBL sponsored winners in three categories: the 'Start-up' Category, 'Tertiary Student' Category, and the UBL-introduced 'Innovation in Fintech' Category. Sponsorship of these categories allows technology-based developments in key sectors. Winners in the three categories were awarded a PKR 500,000 cash prize and a commitment to get UBL's support in further developing their business models.
Winners of awards from the ceremony, like before, went on to represent Pakistan at the Asia Pacific ICT Awards (API-CTA). Commenting on the Awards, Mr Wajahat Husain, President & CEO UBL said,
"This strategic partnership with P@SHA will augment the customer-centric services being offered by UBL and bring further stimulus to the already vibrant and fast emerging technol-ogy-based financial sector of Pakistan." He further added, "By supporting disruptive technological developments in Pakistan, the Banking industry will benefit through improved products and services, and will also be able to promote digital awareness within Pakistan."