Argentinean envoy urges Pakistani businessmen to focus on branding

Ambassador of Argentine, Ivan Ivanissevich has said that although Pakistan has been exporting various products including textile goods, clothing, sports and leather goods etc but the exporters have to look for more possibilities of enhancing their share in Argentinean market and focus on branding also as it is essential every field.
Speaking at a meeting during his visit to the Karachi Chamber of Commerce & Industry (KCCI), he said that 60 percent of Argentina's textile products were being imported and the remaining 40 percent were being produced locally whereas the textile clothing imports have also witnessed an upsurge of 27 percent in the first quarter of 2016, which is an opportunity for Pakistani textile producers to get benefit from the situation.
"Pakistani businessmen and industrialists should focus on penetrating into the Argentinean market by efficiently competing with their counterparts from India and China etc.", he added. Commenting on President KCCI's Shamim Ahmed Firpo comments about investment opportunities in Pakistan, he opined that there were opportunities for Argentinean farmers to invest and cooperate in agriculture sector he said that Pakistan's agriculture sector is not much developed as compared with Argentina.
"We can share our know-how on ways to improve production and also assist in improving the irrigation which would result in more yield and less water consumption", he said, adding that the Embassy was also looking at the possibility of sending Pakistani farmers to Argentina so that they could learn from Argentinean expertise and improve their skills.
He stressed that the Argentinean Embassy and Karachi Chamber must maintain a working relationship in order to help identify different areas of co-operation which has to be done by keeping in mind the exact position in both countries.
Referring to the fire incident in a local hotel in Karachi, the Argentinean Ambassador expressed deep sympathies with the families of deceased and also to those who were injured in this tragic incident. Shamim Ahmed Firpo noted that during FY15-16, Pakistan's exports to Argentina were recorded at around $52 million as against exports of $44 million in the previous year, showing an increase of 17 percent whereas, Pakistan's imports from Argentina stood at $194 million during FY15-16 as compared to $141 million in the same period last year, reflecting a rise of 37 percent. "Although gradual improvements are taking place, which is a good sign but I believe lot more still needs to be done as huge potential exists to raise the current trade volume at a more rapid pace", he added.
He underscored that the Karachi Chamber of Commerce wants to promote business, mutual understanding and friendly relations between the business communities of Pakistan and Argentine. "We also want to promote Argentinean investment in Pakistan and do everything for the development of Pakistan-Argentine business and investment co-operation", Firpo said, while stressing need to promote trade, commerce and economic co-operation between the two countries, advocate steps to foster and organise trade and investment delegations, trade fairs, exhibitions, seminars and meetings etc. Senior Vice President KCCI Asif Nisar, Vice President KCCI Muhammad Younus Soomro, Former President KCCI Majid Aziz and KCCI Managing Committee members were present at the meeting.