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After Tuesday's 3-1 win over Egypt in St. Petersburg, his familiar moustachioed features appeared at a city intersection, spray-painted across a wall.
"We just had to do it," said local artist Artyom Burzh, who started the painting after watching the match.
"He's just a beauty," he said of the burly and balding 54-year-old former Spartak Moscow goalkeeper. "He's just cosmic," he added, quoting a line from a song which adorns the mural.
Cherchesov has forced Russians to adjust their opinions of a national team most had expected to fail miserably. But as one passer-by, who gave his name also as Artyom, that may not last:
"They had to do this today," he said.
"Next week, who knows."