FPCCI Senior Vice President Mazhar Ali, in a statement, said that the decision has been made in view of the success of the series of trade fairs arranged by the federation during the past few years.

These events yielded fruitful results in terms of promotion of exports besides bilateral trade and economic relations with Canada, said the FPCCI official.

He expressed his confidence that the event would help capture unconventional North American market that holds tremendous potential for the country's exportable products.

The Chairman of the Pakistan Canada Business Council of FPCCI, S. M. Muneer, supplementing Mazhar Ali said leading entrepreneurs and industrial sector representatives are being invited to the Expo.

M. Muneer was said to personally supervise the arrangements of the 4th edition of expo.

It was also hoped that FPCCI Trade Expo will help explore new avenues for the promotion of the country's exports to entire North American region.

He said leading buyers, proprietors of chain stores and super stores from North American region are being invited whereas special business-to-business (B-2-B) meetings will also be arranged during the Expo.

S.M. Muneer mentioned that Canada is itself a potential market for textile, ready-made garments, rice, spices, ready to eat meals, construction material, leather goods, jewellery, biscuits and cookies, dry fruits, bed sheets, towels, surgical item, sports goods, onyx, brass and textile handicrafts.