Pakistan holds talks with Netflix, other streamers to expand local creator opportunities
- Also planning its own OTT platform for creators
Pakistan is in talks with Netflix and other streaming platforms to secure global space for its content, aiming to overcome regional political barriers and boost its creative industry exports.
- Discussions with Netflix and other streaming platforms.
- Securing global space for Pakistani content creators.
- Plans for Pakistan's own independent OTT platform.
Federal Minister for Planning, Development and Special Initiatives Ahsan Iqbal has said that Pakistan was in discussions with Netflix and other streaming platforms to “secure an equitable share of space and open sustainable partnership avenues for Pakistani creators”.
“Pakistani dramas and films are second to none, commanding immense demand and heartfelt appreciation across the globe,” the minister said in a post on X.
Iqbal said that under the government’s Uraan Pakistan export endeavours, the creative and cultural industry “stands as a vital cornerstone for our national export strategy”.
“While major OTT platforms like Netflix and Amazon Prime are critical gateways to the global audience, they have unfortunately been weaponised by regional politics for too long, denying Pakistani content its rightful due space.”
However, the minister said, the government was working towards changing that.
“Recognising our massive export potential, the Government of Pakistan is currently in talks with Netflix and other global streaming giants to adjust the regional framework.
He said their goal was not just waiting “for a seat at their table” but to work towards developing Pakistan’s very own independent OTT platform to champion stories globally.