Across much of the developing world, small businesses face a quiet but persistent obstacle. Financial systems were largely designed for people with stable salaries, formal documentation and tangible collateral. That structure works well for established enterprises. It works far less well for the millions of small entrepreneurs whose incomes fluctuate daily and whose assets rarely meet conventional lending standards. When access to finance does not reflect economic reality, growth slows, businesses remain informal and potential goes unrealised.
Small and medium enterprises form the overwhelming majority of business establishments in the country, often estimated at around 90 percent. They employ a large share of the non-agricultural workforce and keep local economy moving. From neighbourhood shopkeepers and pushcart vendors to small farmers and service providers, these enterprises generate livelihoods across urban and rural Pakistan alike. Yet despite their importance, many operate outside the reach of structured finance. For them, the process of applying for a traditional loan can feel disconnected from the way they actually earn, spend and reinvest.
The constraints are even more pronounced for women. Women contribute significantly to Pakistan’s informal economy, particularly in textiles, handicrafts and home-based enterprises. However, limited asset ownership, mobility barriers and lower levels of financial literacy often restrict their access to formal credit. As a result, many capable entrepreneurs remain undercapitalised, limiting both household income growth and the broader economic contribution they could make.
There has been progress. Over the past decade, financial inclusion in Pakistan has expanded meaningfully. Account ownership has risen, supported by branchless banking networks and digital platforms that have extended services far beyond traditional bank branches. Millions of people now have access to a formal account for the first time. But access, while essential, is only the starting point. Having an account does not automatically translate into savings discipline, credit access or long-term financial security. Usage remains uneven, especially in rural areas and among women.
One of the most significant changes in recent years has been the rise of mobile based finance. The Covid 19 pandemic accelerated this shift. As movement became restricted and physical branches less accessible, individuals and small businesses turned to digital channels for payments and transfers. What initially served as a practical solution during uncertainty gradually became part of daily economic behaviour.
This shift has opened new possibilities for small entrepreneurs. A vendor who needs working capital to replenish stock no longer has to rely solely on informal borrowing. Instant, small ticket digital loans available through a mobile wallet can help bridge short term gaps in cash flow. These loans are typically modest, designed to support day to day operations rather than large expansion. Yet for someone operating on thin margins, timely liquidity can mean the difference between continuity and disruption.
As businesses grow, their financing needs evolve. A micro entrepreneur who once required small, short-term capital may later seek funds to expand premises, purchase equipment or hire additional staff. At that point, more structured financing becomes necessary. The ability to transition from small digital loans to larger, microfinance facilities creates a pathway that was not widely available a decade ago.
In Pakistan, this progression is increasingly visible. Through the combined reach of JazzCash and Mobilink Microfinance Bank, nearly 19 million individuals have accessed credit, much of it directed toward small vendors, informal workers and early-stage enterprises. Around a quarter of these borrowers are women, often gaining formal credit access for the first time. For households operating on tight margins, that initial loan represents more than short term liquidity. It signals entry into the formal financial system and the beginning of a documented financial history.
Small loans, by themselves, do not transform an economy. But when deployed responsibly and consistently, they can stabilise cash flow, smooth seasonal income and help entrepreneurs plan beyond the next week. A shopkeeper able to maintain inventory can retain customers. A farmer able to purchase inputs on time can improve yield. A home-based entrepreneur able to meet peak demand can build reputation and repeat business. These incremental gains compound over time.
International institutions have also recognised the need to strengthen this ecosystem. In 2025, the World Bank approved 102 million dollars in financing to reinforce Pakistan’s microfinance sector and expand access to microcredit for rural households, vendors and women entrepreneurs. Such support helps build institutional resilience, which is essential for sustaining long term inclusion.
As digital credit expands, responsibility must expand alongside it. Financial literacy, transparent pricing and strong consumer protection frameworks are critical to maintaining trust. Technology can widen access, but it must be accompanied by safeguards that ensure fairness and sustainability. Inclusion that compromises trust ultimately undermines itself.
Pakistan’s economic future will depend not only on large scale industrial projects or corporate expansion, but also on the stability of its smallest enterprises. These businesses absorb labour, support families and anchor communities. When they have access to appropriate capital at the right time, they are better positioned to contribute consistently to growth.
The change underway is not dramatic or sudden. It is unfolding in daily transactions, repayment histories and gradual business expansion. When finance begins to align more closely with how people actually live and work, access evolves into opportunity. Over time, that shift can strengthen the foundations of the broader economy.
The writer, President and CEO Mobilink Bank, is a seasoned, result-oriented professional with over 22 years of diverse experience in Banking & Finance, Corporate & Regulatory Affairs, Multi-Channel Product Distribution, Risk Management, and Public Policy at notable organisations