Dyson launches £2.75 billion plan to double product range

28 Nov, 2020

LONDON: British electric appliance pioneer Dyson, famed for its bagless vacuum cleaners, announced Friday that it will invest £2.75 billion ($3.7 billion, 3.1 billion euros) to double its product range by 2025. Dyson said in a statement that it will plough the cash into operations in Britain, the Philippines and Singapore under ambitious plans to also start producing goods designed for outside the home.

The news comes after Dyson abandoned plans last year to produce electric cars after concluding that the project was commercially unviable. The company said Friday that its new investment plans would target batteries, robotics, next-generation motor technology, intelligent products, machine learning and connectivity.

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