Saheefa Jabbar has launched a minimalistic clothing brand for men and women

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Model and actor Saheefa Jabbar Khattak has launched her very own clothing label, following in the footsteps of sisters Mawra and Urwa Hocane and Aiman and Minal Khan.

Evervanna is Khattak's latest venture into the fashion world, catering to those searching for minimal, modular pieces in both eastern and western wear. "The idea was to use my personal style and preferences to create a line of clothing with one of a kind designs, accessible to everyone," wrote Khattak as she launched the brand on Instagram.

"I'm really excited and happy to share something very close and dear to my heart. Months of hard work, creative planning and excellent craftsmanship has gone into designing my very own fashion label, Evervanna."

Khattak added that she has always been inspired by the designers for whom she models and the unique clothes Pakistani fashion turns out. "Evervanna is in part an extension of my experience in Pakistani fashion, and I believe the first line exhibits a new direction for streetwear."

Khattak designed and modelled the womenswear collection, and roped in her husband, Khawaja Khizer Hussain — who isn't a professional model — for the menswear line.

"My experiences as a fashion curator over the years has left me encouraged, this collection in part does follow the imagination, creativity and style of my favored international designers."

Evervanna is currently available online and ships worldwide.