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They said the listing of DWS on the Frankfurt stock exchange would likely take place in the week starting March 19.
German flagship lender Deutsche Bank is planning to offer 25 percent of DWS' existing shares for an expected 1.5 to 2 billion euros ($1.85-2.47 billion), the people said, adding no new shares would be sold as part of the offering.
"Transaction security is more important for Deutsche Bank than price", one of the people said.
To maximise investor attention, the debut will take place before Holy Week, the week before the Easter holidays, as some investors are expected to be away then, another source said.
Deutsche Bank declined.