LAHORE: Pakistan Cricket Board (PCB) has joined hands with Lifebuoy for Pakistan men's national cricket team's ongoing tour of England. Lifebuoy will be the official hygiene partner of the Pakistan team during the tour of England. The three-match Test series between England and Pakistan, part of the ICC World Test Championship, started at the Old Trafford in Manchester on Wednesday.

It will be followed by three T20Is. During the England tour, Lifebuoy will be supporting the Pakistan team by providing hand hygiene products to the full touring party. Pakistan players will help promote better hygiene behaviour with exciting public service and behind-the-scenes content.

The PCB headquarters in Lahore and offices in the rest of the country continue to practice social distancing while following all government prescribed SOPs. Pakistan men's national cricket team is in a bio-secure environment in England since arriving in the country in the last week of June.

Global Vice President of Lifebuoy Kartik Chandrasekhar said, "Lifebuoy has always been a brand that has looked to support people to have better personal hygiene. Following the success of our relationship with the West Indies, we are looking forward to working closely with the Pakistan cricket team to promote better hygiene practices."

Copyright Business Recorder, 2020