German fashion house Hugo Boss has placed its first order of sportswear to a Pakistani company informed Adviser to Prime Minister of Pakistan for Commerce and Investment Abdul Razak Dawood.

“Happy to note that well known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company,” said Dawood in a tweet post.

The advisor was of the view that this achievement was due to the effort of Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) which hold the 35th IAF Fashion Convention in November last year.

The placement of order in the time of economic slowdown would give a boost to Pakistan’s textile industry.

It is pertinent to inform that Hugo Boss produces clothing, accessories, footwear, and fragrances. It is one of the biggest German clothing companies, with global sales of €2.9 billion in 2019.