EFU Life, the largest private sector life insurance company in Pakistan, recently launched "PRIMUS" - an exclusive class of service excellence for high net worth clients. The launch of this brand is another first by EFU Life in the insurance industry of Pakistan and is a unique concept in customer services focusing on the evolving needs of high net worth clients.
PRIMUS is a Latin connotation which denotes "First", and is generally used in the context of "First amongst equals". With PRIMUS, EFU Life clients can experience more rewarding personalised service tailored to meet their financial expectations with unparalleled advantages to transform their "Life Beyond Ordinary"
Besides offering the clients an exclusive dedicated and personalized level of service, there are also a range of other benefits available to PRIMUS clients such as discounts on (i) international and domestic air tickets, (ii) travel and health insurance policies, (iii) renowned medical laboratories and diagnostics centers across Pakistan, and a free executive medical check up at the most prestigious hospitals of the country. The clients can easily access EFU Life through the dedicated helpline number where the PRIMUS Relationship Officers will respond to their requests, or through their personal sales consultants.-PR