A new monthly magazine 'HUMSAY' from Hum TV is the first such publication that has been initiated by a private TV channel in Pakistan. This channel is devoted to everything in the world of entertainment - from kitchen kahani to bedroom stories.
The current issue of Humsay has more than the Hum TV can afford to give to its viewers. Humsay has news from the show business circle, gossips that circulate in the film, TV, radio and theatre world of Pakistan and abroad and just-out information on the Pakistan's corporate sector.
Humsay is a monthly publication and it has material for all age groups. Housewives, who have more time at their disposal, are likely to find it more useful than other members of a household may find it.
Probably this is the first magazine of its kind that has material for those who look after their homes and devote their time to the well being of their families and stay at home most of the time.
The style of presentation is simple but attractive enough to keep readers glued with its pages. There are enough photographs and in pleasing colors to make each page an item of attraction.
Shahnaz Ramzi has done justice with her job as its editor. She has maintained the standard of language at a very sophisticated level. This care with language many magazines have lost to their being ultra modern in approach to language. They have lost the distinction between good and bad taste. It has just vanished to self-conceived illusion of being too liberal and too open to new ideas.
Children who read such material often practice the language they had learned from glossy and expensive magazine. Humsay is likely to keep up the standard and level of formality of language in its other issues as well.
The moving spirit behind this venture is, as usual, Sultana Siddiqui, the veteran TV personality. She has chosen Sania Saeed to be on the cover of Humsay. Sania is draped in the costume of one her plays that is being shown on TV these days.
But, the sophistication that this cover picture contains would be made available to the covers of the coming issues as well, remains to be seen. So far Humsay look like a family magazine.
It should remain as such as long as possible. However, to maintain its family magazine image would largely depend on how strongly business demands are resisted.