Print Print edition: 2007-06-25

Free ad-based mobile email service

Published June 25, 2007 Updated June 25, 2007 12:00am

Southeast Asia's largest telecom Singapore Telecommunications said on June 19 that it has become the first operator in the Asia Pacific region to offer free email services to its post-paid subscribers.
The service will allow SingTel subscribers to send and receive emails on their mobile phones for free but text and graphic advertisements will come side-by-side with the messages, the company said.
"The service is the first advertising-based mobile email service that will deliver real-time email for the mass market." A paid version of the service will later be available to SingTel customers who do not want advertisements coming with their email messages.