Dawood Yamaha Limited - 30 years of excellence in motorcycle manufacturing
Motorcycles are an integral part of our lives and are an economical and affordable mode of transport. On the other hand they are also a part of our self expression and passion for sports. Yamaha Motor Company Limited, Japan is an international conglomerate, with a full line-up of world class on- and off-road motorcycles and scooters.
Having its first motorcycle produced in 1955, Yamaha Motor Company today has a diversified product range entailing Motorcycles, Marine Engines, Water Vehicles, Boats, ATVs, SSVs, Golf Cars, Generators, Snowmobiles, IM (Intelligent Machinery), Automobile Engines and a host of innovative and technology based products.
A joint venture between Dawood Group of Companies, Pakistan and Yamaha Motor Company Limited, Japan, has been taken place 30 years ago in Pakistan. Since then it has been providing innovative and quality products to its prestigious customers with the back-up of huge network of 750 service dealers nation-wide.
Since 1976, Dawood Yamaha and Yamaha Motor Company have been working together to meet the demands of the customers and the market in Pakistan. Dawood Yamaha Limited brand portfolios are renowned and famous for its durability, riding comfort and low maintenance cost, and are a result of state-of-the-art line manufacturing and assembling units equipped with the latest technology.
YD 100 JUNOON:
Launched in 2006, Yamaha Junoon is a stylish and sporty motorcycle. Targeted to new and different segment, which is youth catering the age of 18 - 30 years, Junoon promises performance, economy and engine power along with stylish and comfortable ride.
The nation-wide Ad campaign of Yamaha Junoon created a huge hype among the young motorcycle enthusiasts. It comprised of Press Ads, Hoardings, TV Commercial, Float Activities and Launching Events in Karachi, Lahore, Multan and Islamabad.
With its stylish and sporty design, comfortable seat, excellent pickup and better mileage, Junoon has come up to young generation's expectations. For the first time in the history of motorcycle industry, Yamaha Junoon has created its niche in Pakistan's motorcycle market.
YB100 ROYALE:
A brand since decades, Yamaha YB100 Royale has maintained its reputation as the favourite two stroke 100 cc motorcycle in Pakistan, and is a trusted and demanded brand in motorcycles, because of its premium quality and performance. Targeted to rural population, Royale YB100 is famous for its durability and strength.
YB100 EXCELLENCE:
A promising new model and a brand extension of YB 100 Royale, YB100 Excellence is launched in April 1999. This motorcycle is an enhanced and modernised version of YB100 Royale and has demonstrated high acceptability in the market and has also proved to be an exceptionally good performer. It has some truly unmatched features as compared to the competing motorcycles available in the Pakistan's market. YB100 Excellence is targeted to rural and semi urban population.
YD100 YAMA-4:
Setting new standards in 4-stroke technology, YAMA-4 is a testament of innovative engineering by Dawood Yamaha Ltd Targeted to urban population; YAMA-4 brings to you an exciting ride, exceptional balance, better control and safety - while being economical in usage and maintenance. YAMA-4 is a dependable companion you can trust year after year.
Dawood Yamaha motorcycles carry the top motorcycle brands amongst the two-wheeler manufacturers in Pakistan as well as in the world. Despite tough competition in the market, Dawood Yamaha Limited has made its position strong in the market by taking routine challenges given by the competitors and the economic conditions. It is also worth mentioning here that Dawood Yamaha's nation-wide network of dealers, easy availability of spare parts and excellent after sales service add great value to the Yamaha Motorcycles.