Pakistan Tobacco Company Limited (PTC) here on Thursday organised Star Farmer Programme to appreciate tobacco growers and top farmers who contributed significantly for the best quality crop and yields. In this connection, the said cigarette manufacturing company organised an event here on Thursday.
Officials from Pakistan Tobacco Board, Agriculture department and Water Management along with others attended the event. Company officials while addressing the farmers stated the PTC strongly believed that agriculture was the key driver of economic development in the country and was the backbone of Pakistan's economy.
The officials in the address stated that in line with its global guiding principles, Pakistan Tobacco Company Limited continues to engage with and assist farmers, both in improving their farm performance and their sustainability.
Sustainable business practices are at the heart of the company's strategy and a prosperous farmer is the key to a sustainable agriculture. "For the last 72 years, PTC has successfully transferred skills, new technologies, and best agricultural practices, to the farmers," they added.
Talking about the programme, PTC's Head of Leaf, Khurram Shahzad stated that Star Farmer Programme is one of the stalwart initiatives of PTC that promotes a competitive environment amongst farmers aimed at efficient utilization of resources, better productivity and quality improvement through adoption of new technologies and best practices.
Copyright Business Recorder, 2019
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