Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI
- Apple's M6 MacBook Pro and iMac are here, offering faster AI performance and extended battery life
Apple on Tuesday unveiled a new 14-inch MacBook Pro and iMac powered by its latest M6 chip, touting faster performance for running AI tasks directly on the devices.
The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499.
Customers can pre-order the two products from Wednesday in 35 countries and regions, including the US, with availability starting November 6.
Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, the longest ever in a Mac.
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The new iMac delivers up to 5x faster on-device AI performance than the previous M4 model, Apple said.
The launches come a day before Apple hosts a “Pro and tell” event in Los Angeles on October 28, which Bloomberg News has reported is expected to feature Apple’s first touch-screen MacBook Pro.
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