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KARACHI: JS Bank has been recognized with the Best Digital Experience in Pakistan award at the Asian Experience Awards 2026, organised by Singapore-based Asian Business Review.

The recognition acknowledges JS Bank’s digital banking experience across its JS Mobile App, JS Bot on WhatsApp Banking and Zindigi platform. The awards are assessed by an independent panel of industry professionals and recognise customer experience initiatives across Asia.

Commenting on the recognition, Basir Shamsie, President & CEO, JS Bank, said that digital innovation is central to how we approach banking at JS Bank. “We have been pioneers in several digital banking services in Pakistan, including the introduction of WhatsApp Banking,” he added.

He said that the objective has always been the same: to provide our customers with a better, safer and more secure banking experience.

The Asian Experience Awards recognise organisations across Asia for their work in delivering customer experiences across industries. The recognition adds to JS Bank’s growing portfolio of international awards for digital banking and technology.

JS Bank’s digital ecosystem brings together mobile banking, WhatsApp banking and AI enabled services to make everyday banking simpler and more accessible. JS Bot allows customers to access a range of banking services through WhatsApp, while JSense, Pakistan’s first in app AI banking assistant, helps customers navigate banking services through conversational interactions.

Copyright Business Recorder, 2026

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