ISLAMABAD: The Federal Board of Revenue (FBR) has introduced a strict procedure to bring earnings from YouTube, Facebook, TikTok, Instagram, and other social media platforms into the taxation regime.
Under the new framework issued by the FBR on Wednesday, individuals earning income through social media content will be subject to withholding tax, with specific rules being developed for calculating and collecting tax on such earnings.
A special procedure has been notified for dealing with payments received through social media platforms. This will cover income generated from digital content and payments made to creators and influencers. The advance tax payment would be made on quarterly basis, tax experts explained.
The FBR has also notified the mechanism for incorporating social media income into the broader tax framework.
Resultantly, the earnings generated through major platforms such as YouTube, Facebook, TikTok, and Instagram will be treated as taxable income under the new applicable rules.
The declarations of such income shall be made in a special part of Income Tax Return for each tax year, FBR added.
Copyright Business Recorder, 2026
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