This is apropos a letter to the Editor titled “Beyond the breastfeeding campaign” carried by the newspaper on Thursday and yesterday.
Fathers and grandparents can support breastfeeding in practical ways, including by protecting new mothers from unnecessary household pressures and giving them the time and space they need. At the same time, the growing prevalence of bottle-feeding deserves careful scrutiny.
Parents should receive balanced, evidence-based information about infant feeding rather than be subjected to aggressive commercial messaging. Where breast-milk substitutes are medically necessary, they have an important role. But their promotion must not undermine breastfeeding or exploit the anxieties of new parents.
The Sindh law regulating the marketing and promotion of designated breast-milk substitutes is therefore significant. Yet legislation will have little effect unless it is properly monitored and enforced.
Hamid Nizamani, Hyderabad
Copyright Business Recorder, 2026
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