LAHORE: The Punjab Agriculture Marketing Regulatory Authority (PAMRA) has formally launched its flagship “Mandi Mart” project in Kahna Kacha, Multan and Faisalabad, Secretary Food Safety and Consumer Protection Dr Kiran Khurshid said on Friday.
She said that, on the special directions of the Punjab Chief Minister, PAMRA’s reform initiatives were progressing rapidly, with efforts underway to modernize agricultural markets across the province.
Dr Khurshid said the draw for the allocation of plots to eligible candidates in Phase-I of Kahna Kacha Market would be held on September 10, 2026. She said the initiative would provide the business community with modern facilities.
She added that beautification and development work was underway at Lahore’s Badami Bagh Fruit and Vegetable Market. Construction of a state-of-the-art Pharri Shed was also in progress, with a capacity of more than 400 stalls. The shed is being developed under a “Facilitation Rental Model”, which, according to the secretary, would particularly benefit small traders.
Dr Khurshid further said development work, auction of shops and construction of sheds had been completed at the fruit and vegetable markets in Pakpattan and Sahiwal. She said PAMRA market committees had achieved EFOES Level-3, describing it as an important milestone reflecting the effectiveness and transparency of the system.
The secretary said the modern agricultural marketing system would provide improved facilities to farmers, traders and consumers. She added that reform measures aimed at ensuring better governance and transparency in the markets would continue.
Copyright Business Recorder, 2026
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