UAE business magnate for expanding trade, investment cooperation

KARACHI: United Arab Emirates business magnate and Chairman of Al Zarooni Group, Suhail Muhammad Al Zarooni has called for expanding trade and investment cooperation between Pakistan and the United Arab Emirates, saying the two countries have significant untapped potential in commerce, industry, real estate, technology, logistics and tourism.

He highlighted the need for joint initiatives to strengthen bilateral ties through increased trade, tourism and people-to-people exchanges.

Speaking during his visit to Pakistan, Suhail Al Zarooni said stronger business-to-business links, simplified investment procedures and greater facilitation for investors could help increase bilateral trade and promote joint ventures.

He emphasized that Emirati citizens hold Pakistan in high regard and share deep affection for the country, urging both sides to focus on fraternity and constructive diplomacy rather than being influenced by negative narratives or irresponsible social media content. “The UAE and Pakistan share decades of brotherhood, and it is vital to safeguard each other’s interests, dignity and sentiments,” he said.

He called for new avenues of collaboration in trade, industry, real estate, technology, logistics and tourism, stressing that easing investment procedures and encouraging joint ventures could significantly boost bilateral trade.

Suhail Al Zarooni stressed the need for Pakistan to intensify efforts to attract tourists from Arab countries, particularly the Gulf region, by improving visa facilitation, tourism infrastructure and visitor services.

Recalling the 1980s, he said Pakistan had then emerged as an attractive destination for visitors from the UAE and other Gulf states, with many investing in property and spending across different sectors of the economy.

He said the influx supported local businesses, created employment opportunities and increased consumer spending, benefiting ordinary Pakistanis.

Al Zarooni urged the government of Pakistan to develop a focused tourism strategy for the Gulf market to revive this lost economic opportunity and strengthen tourism-led activity in the country.

Al Zarooni also reaffirmed his commitment to the welfare of the Pakistani community in the UAE, alongside his philanthropic projects in Pakistan. “My relationship with the people of Pakistan is built on love, respect and service,” he noted.

Highlighting Pakistan’s rich natural and cultural heritage, he described the country as an attractive destination for Emirati tourists and investors.

“From mountains and valleys to coastal regions and historic landmarks, Pakistan offers immense tourism potential,” he said, adding that stronger tourism exchanges would benefit both economies and bring the people of the two nations closer.

Concluding his remarks, Suhail Al Zarooni urged both governments to pursue trust, respect and positive diplomacy to elevate UAE-Pakistan relations to new heights.

Copyright Business Recorder, 2026