Adidas raises 2026 sales outlook on strong demand

German sportswear maker Adidas on Thursday raised its sales forecast for the year after second-quarter revenues beat expectations, boosted by the soccer World Cup and strong consumer demand for its latest collections.

It now expects currency-neutral revenues to grow between 9% and 10%, compared with a previous guidance for high single-digit growth.

Adidas posts first loss in 30 years but sticks to dividend

It still expects operating profit to increase to around €2.3 billion this year.