REAP secures orders for 60,000 metric tons of Pakistani rice from China
- This achievement reflects the growing demand for Pakistani rice in the Chinese market
A Pakistani rice delegation secured orders for 60,000 metric tons from Chinese buyers, marking a significant milestone and reinforcing the strong demand for Pakistani rice in China.
- 60,000 metric tons of Pakistani rice orders from China.
- Growing demand for Pakistani rice in the Chinese market.
- REAP's efforts to strengthen trade relations with China.
The Rice Exporters Association of Pakistan (REAP) delegation to China has achieved a significant trade milestone by securing orders for 60,000 metric tons of Pakistani rice from leading Chinese buyers in Guangzhou and Shenzhen.
This achievement reflects the growing demand for Pakistani rice in the Chinese market and reinforces the confidence of Chinese importers in the superior quality, distinctive aroma, competitive pricing, and reliable supply of Pakistani rice, REAP said in a statement on Thursday.
The delegation, led by Muhammad Jawed Jillani, Senior Vice Chairman, REAP, conducted a series of highly productive business-to-business (B2B) meetings with major Chinese rice importers, distributors, and traders.
These engagements provided an excellent platform to showcase Pakistan’s premium rice varieties, including both basmati and non-basmati rice, while exploring new avenues to expand bilateral trade and long-term commercial partnerships.
Speaking on the occasion, Muhammad Jawed Jillani, Senior Vice Chairman REAP, described the successful conclusion of the visit as a landmark achievement for Pakistan’s rice export sector.
He stated that securing orders for 60,000 metric tons demonstrates the effectiveness of REAP’s continuous efforts to promote Pakistani rice in international markets and strengthen trade relations with China.
He further emphasised that China remains one of the most important strategic markets for Pakistan’s rice industry and expressed confidence that such initiatives will substantially increase Pakistan’s rice exports while deepening economic and commercial cooperation between the two friendly countries.
Rafique Suleman, Ex-Chairman, REAP, stated that Pakistani rice has earned an excellent reputation among Chinese consumers due to its exceptional quality, rich aroma, consistency, and outstanding value.
He added that sustained engagement with international buyers and regular trade promotion activities would enable Pakistan to further expand its presence and market share in the global rice trade.
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