Alibaba.com, ICCI join hands to enhance e-commerce exports

ISLAMABAD: Leading Chinese E-commerce giant Alibaba.com and the Islamabad Chamber of Commerce and Industry (ICCI) have joined hands to enhance Pakistan’s e-commerce exports.

The two bodies said that a Business-to-Business (B2B) conference, being held in Islamabad on July 17 and 18, will provide a significant opportunity for Pakistani e-commerce companies to increase their exports by teaming up with Chinese companies.

The consensus was reached here on Thursday during a virtual conference titled “Sellers Onboarding Session in Collaboration with Alibaba.com Pakistan” organized by the ICCI, which was addressed by acting ICCI president Tahir Ayub and country representatives of Alibaba.com to Pakistan, Muhammad Sadiq, along with other senior country officials, Khawaja Arsalan and Muhammad Maaz.

ICCI Acting President Tahir Ayub emphasized that digital commerce has emerged as one of the most powerful drivers of business growth, export diversification and global competitiveness, urging Pakistani entrepreneurs and SMEs to embrace e-commerce platforms to access international markets and accelerate the country’s export-led economic growth.

Ayub said that the overwhelming response to the session reflected the growing awareness among the business community that the future of international trade lies in digital connectivity and online marketplaces. He noted that businesses that successfully adopt digital technologies would be better positioned to compete in the rapidly evolving global economy.

He added that adopting e-commerce, investing in digital capabilities and embracing innovation would not only diversify export destinations but also enhance productivity, encourage entrepreneurship, generate employment and contribute to sustainable economic development.

He said the Islamabad Chamber of Commerce and Industry (ICCI) has been consistently working to equip its members with the knowledge, skills, and market linkages required to succeed in the digital age.

Through strategic collaborations, awareness programmes and capacity-building initiatives, the ICCI is helping businesses adapt to emerging global trade trends and capitalize on new opportunities created by digital commerce.

Country representatives of Alibaba.com to Pakistan, Muhammad Sadiq, highlighted the growing significance of digital B2B e-commerce platforms in today’s global trading environment. They provided participants with a comprehensive overview of Alibaba.com’s ecosystem, explained the seller onboarding process, and shared practical insights on creating a strong digital presence, reaching international buyers, generating export leads, and building sustainable global business through the platform.

Copyright Business Recorder, 2026