ISLAMABAD: Federal Minister for Investment Qaiser Ahmed Sheikh on Monday called for strengthening Pakistan’s business environment through investment, innovation, and export-led growth.
The minister said this while addressing the 17th Edition of the Brand of the Year Awards 2026, which he attended as the chief guest.
Addressing the ceremony, the Federal Minister said that the event serves as an important platform to acknowledge and encourage the contributions of Pakistan’s business community.
“Coming from a family with a long history of business, I firmly believe that entrepreneurs are the backbone of economic development. We must promote Pakistan globally as a competitive destination for business and investment,” he said.
Highlighting the country’s economic challenges, the Minister stated, “With many people living below the poverty line, our priority should be to generate sustainable business opportunities, create employment, and equip our youth with quality education, particularly in technology and modern skills.”
He further stressed the importance of enhancing exports and improving the ease of doing business. “The government is introducing reforms to remove unnecessary barriers and facilitate investment. Incentives offered under Special Economic Zones (SEZs), including tax concessions and facilitation for industrial development, are aimed at expanding industrial activity and creating new opportunities for growth,” he remarked.
The Minister expressed confidence in the capabilities of Pakistan’s entrepreneurs, noting that the country possesses a competent business community and a competitive workforce that can play a significant role in national development.
During the ceremony, the Federal Minister distributed awards among the winning brands. Shaikh Rashid Alam, Founder and CEO of the Brands Foundation Pakistan, presented a memento to the Chief Guest.
Organized by the Brands Foundation, the Brand of the Year Awards are regarded as one of Pakistan’s highest recognitions for excellence, honouring the nation’s most trusted and popular brands based on consumer preference and expert evaluation.
The Board of Investment (BoI) remains committed to promoting Pakistan as a preferred investment destination by facilitating investors, implementing policy reforms, and supporting sustainable economic growth.
Copyright Business Recorder, 2026
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