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ISLAMABAD: On the World Backup Day, an international cybersecurity company recommended most popular ways to store important data and allow users to make regular backups and restore information on Windows devices.

Kaspersky revealed on Tuesday the most popular ways to store important data and gives practical advice on how to keep it safe. Research shows that zoomers and millennials keep nearly everything electronically, while almost one-in-three respondents over 55 years old still prefer good old-fashioned paper.

Research conducted by Kaspersky’s Market Research center shows 84 percent respondents claim they store sensitive personal data like ID, financial details, healthcare related info or photo archive in electronic format.

When it comes to digital data storage, 56 percent say they keep their important records on a computer or the hard drive, 45 percent use cloud solutions and 20 percent entrust their data to government digital services.

Each storage method has its own advantages and limitations. Physical media can be lost or suffer damage, external hard drives are not always convenient to use on the go and cloud services, while being accessible, are vulnerable to unauthorized access. To maximize digital data security, Kaspersky experts advise adhering to the following best practice recommendations:

According to Kaspersky’s data, 98 percent of respondents use quick-to-remember passwords to safeguard their personal data. Relying solely on simple passwords leaves your digital vaults vulnerable to brute-force attacks, that’s why experts recommend enabling two-Factor Authentication (2FA) wherever it is available or adopting passkey technology. Passkeys can be stored securely in a password manager and accessed seamlessly from any authorized device.

Continuously remembering to perform backups can be cumbersome. To streamline the process, enable the built-in backup service on every device you use (e.g. iCloud for iPhone/iPad/Mac, Google Drive/OneDrive for Android/Windows). Test it once a month or two by restoring a single file, just to be sure the backup works. Kaspersky Premium allows users to make regular backups and restore information on Windows devices. Backup copies of data can be easily saved on removable drives or in cloud storage in an encrypted format.

Copyright Business Recorder, 2026

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