ISLAMABAD: Coca-Cola Pakistan received two awards at the 15th International Summit on Corporate Social Responsibility in Karachi, recognizing its work in water stewardship and sustainability innovation. The company was presented with the Excellence in Water Stewardship Award and the Innovation in Sustainability Award.
The awards were presented by the summit’s chief guest, Syed Mustafa Kamal, Federal Minister for National Health Services, Regulation and Coordination, and received by Dr Faisal Hashmi, Senior Director of Public Affairs, Communications, and Sustainability at Coca-Cola Pakistan. Speaking at the event, Dr Hashmi said the recognition reflected the company’s ongoing efforts to contribute to Pakistan’s sustainability objectives.
The summit brought together senior representatives from a wide range of international and national organizations, including Mondelez, Engro, KFC, Toyota, Martin Dow, Telenor, Abbott, Novo Nordisk, Packages Limited, Lucky Core, National Bank, and Bank Alfalah. The International CSR Summit is an annual forum that convenes leaders from government, industry, and development sectors to recognize corporate initiatives and discuss emerging trends in sustainable business practices in Pakistan.
According to summit organizers, the Excellence in Water Stewardship Award recognized initiatives aimed at improving access to clean water and supporting long-term water replenishment. These include the Water for Women program, which focuses on improving household access to water in Sindh, and Recharge Pakistan, a climate-resilience initiative supported by The Coca-Cola Foundation that addresses flood risk management and wetland restoration.
The Innovation in Sustainability Award was conferred for Coca-Cola Pakistan’s ‘MaidaanSaaf’ initiative, launched during the ICC Champions Trophy 2025. As the tournament’s official beverage partner, the company implemented waste-management measures at match venues, including the installation of segregated waste bins. Organizers reported that approximately 60,000 PET bottles were collected and recycled, where they were converted into yarn used to produce T-shirts. The initiative also featured public service messages displayed on digital scoreboards, reaching an estimated five million people.
In his keynote address, Federal Minister Syed Mustafa Kamal underscored the need to shift from a predominantly curative healthcare approach to a preventive model. He emphasized that improving public health begins with ensuring access to safe drinking water, particularly for mothers and children. The minister also encouraged participating companies to work closely with the government and align their CSR initiatives with public health awareness efforts, noting that such collaboration can help deliver sustainable improvements in community health outcomes.
Copyright Business Recorder, 2026
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