LAHORE: The Punjab Revenue Authority (PRA) has decided to launch a public awareness campaign across province aimed at curbing tax evasion and promoting tax compliance.
The decision was taken during a meeting chaired by PRA Chairman Moazzam Iqbal Sipra. Officials agreed that the campaign will begin in April, initially targeting educational institutions across Punjab.
Under the initiative, students will be encouraged to serve as PRA ambassadors to help spread awareness about tax responsibilities and civic duties. Citizens will also be able to verify receipts issued by hotels, restaurants, gyms and aesthetic clinics through the PRA mobile application and a dedicated WhatsApp number.
Authorities said the move is intended to improve transparency and discourage the issuance of fake receipts by businesses. In the first phase, the campaign will be jointly launched by the School Education Department and the PRA in schools throughout the province. A PRA spokesperson said strict action would be taken against businesses found issuing fake receipts. As part of enforcement measures, up to 20 percent of the recovered tax amount will be awarded to individuals who report violations. The spokesperson added that the Whistleblower Act will come into force immediately after government approval. Officials believe the introduction of financial incentives will encourage more citizens to report violations and strengthen tax compliance. The initiative is aimed at fostering a stronger tax culture in Punjab and encouraging greater public participation in ensuring transparency and accountability.
Copyright Business Recorder, 2026
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