PFVA sees massive rise in fruit, vegetable, value added exports in next 3 years

KARACHI: Waheed Ahmed, Patron-in-Chief of the Pakistan Fruit and Vegetable Exporters and Merchants Association (PFVA), has said that Pakistan’s fruit, vegetable, and value-added exports will be increased from the current 700 million dollars to 2 billion dollars over the next three years, for which a comprehensive plan has been finalised.

The Pakistan Horticulture Development Company and the Trade Development Authority will work together to strengthen the agricultural economy and achieve these export targets. The development company includes representation from the agricultural sectors of all four provinces and Gilgit-Baltistan.

Addressing a press conference at the PFVA office alongside Shehryar Taj, Secretary of the Trade Development Authority, Waheed Ahmed said that the Food and Agriculture Exhibition held in November delivered strong results, generating orders worth 35 million dollars. For the first time,

Pakistan received export orders from the United Kingdom, Germany and Oman. He said the exhibition played a key role in showcasing Pakistan’s agricultural potential to the world. This year, 25 fruit, vegetable and value-added exporting companies participated, while buyers from 35 countries expressed interest in Pakistani produce and value-added items.

Speaking at the press conference, Trade Development Authority Secretary Shehryar Taj said that the FoodAg Pakistan 2025 exhibition not only highlighted the true potential of this sector globally but also opened new avenues for cooperation, partnership and sustainable growth in the fruit and vegetable industry. He said the quality, capacity and global compliance of Pakistan’s horticulture sector were once again proven through this event.

He added that this year’s edition of the exhibition proved to be the most successful, with over 370 exhibitors from across the country participating in more than 20 agro-food sub-sectors, including fruits and vegetables, rice, agri-tech, seafood, meat and poultry, biscuits and confectionery, dairy, spices, salt, sesame, processed foods, beverages, honey, dry fruits, corn, oilseeds and tobacco. More than 850 international buyers and delegations from over 80 countries attended. In total, more than 5,700 specialized B2B meetings were held— the highest number in the event’s history. As a result of the exhibition, confirmed and expected business deals worth 730 million US dollars emerged, strengthening Pakistan’s position as a reliable and strong partner in the global agricultural and food supply chain.

Copyright Business Recorder, 2025