KARACHI: TikTok, in collaboration with the Pakistan Telecommunication Authority (PTA), has announced the launch of the #DigitalHifazat Contest, an initiative aimed at raising digital safety awareness among the youth across Pakistan. The contest will run from October 20th to November 5th, 2024.
The contest invites TikTok creators to produce short, impactful videos highlighting six key areas including responsible social media usage, combating online harassment, preventing online fraud, ensuring youth safety and well-being, understanding TikTok’s safety tools, and addressing misinformation on social platforms.
Through the #DigitalHifazat Contest, TikTok and the PTA aim to inspire the platform’s users to help spread the message of digital safety and foster a culture of verifying information before sharing. By participating, users will play a role in educating others about responsible online behaviour, contributing to a safer digital environment for all.
Creators can join the contest by posting their videos with the hashtag #DigitalHifazat and tagging @ptaofficialpk in their submissions. Videos need to be submitted by filling out the form on the contest’s official hashtag page on TikTok, available both in English and Urdu.
This partnership between TikTok and PTA underscores a shared commitment to enhancing digital literacy and safety in Pakistan.
Copyright Business Recorder, 2024
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