AIRLINK 81.10 Increased By ▲ 2.55 (3.25%)
BOP 4.82 Increased By ▲ 0.05 (1.05%)
CNERGY 4.09 Decreased By ▼ -0.07 (-1.68%)
DFML 37.98 Decreased By ▼ -1.31 (-3.33%)
DGKC 93.00 Decreased By ▼ -2.65 (-2.77%)
FCCL 23.84 Decreased By ▼ -0.32 (-1.32%)
FFBL 32.00 Decreased By ▼ -0.77 (-2.35%)
FFL 9.24 Decreased By ▼ -0.13 (-1.39%)
GGL 10.06 Decreased By ▼ -0.09 (-0.89%)
HASCOL 6.65 Increased By ▲ 0.11 (1.68%)
HBL 113.00 Increased By ▲ 3.50 (3.2%)
HUBC 145.70 Increased By ▲ 0.69 (0.48%)
HUMNL 10.54 Decreased By ▼ -0.19 (-1.77%)
KEL 4.62 Decreased By ▼ -0.11 (-2.33%)
KOSM 4.12 Decreased By ▼ -0.14 (-3.29%)
MLCF 38.25 Decreased By ▼ -1.15 (-2.92%)
OGDC 131.70 Increased By ▲ 2.45 (1.9%)
PAEL 24.89 Decreased By ▼ -0.98 (-3.79%)
PIBTL 6.25 Decreased By ▼ -0.09 (-1.42%)
PPL 120.00 Decreased By ▼ -2.70 (-2.2%)
PRL 23.90 Decreased By ▼ -0.45 (-1.85%)
PTC 12.10 Decreased By ▼ -0.89 (-6.85%)
SEARL 59.95 Decreased By ▼ -1.23 (-2.01%)
SNGP 65.50 Increased By ▲ 0.30 (0.46%)
SSGC 10.15 Increased By ▲ 0.26 (2.63%)
TELE 7.85 Decreased By ▼ -0.01 (-0.13%)
TPLP 9.87 Increased By ▲ 0.02 (0.2%)
TRG 64.45 Decreased By ▼ -0.05 (-0.08%)
UNITY 26.90 Decreased By ▼ -0.09 (-0.33%)
WTL 1.33 Increased By ▲ 0.01 (0.76%)
BR100 8,052 Increased By 75.9 (0.95%)
BR30 25,581 Decreased By -21.4 (-0.08%)
KSE100 76,707 Increased By 498.6 (0.65%)
KSE30 24,698 Increased By 260.2 (1.06%)

LAHORE: BAT, one of the world’s largest multi-category consumer goods companies, has officially launched its Global Business Solutions (GBS) hub in Lahore.

The grand event “Digital Destination Pakistan” included a ribbon-cutting, a tour of the hub, and presentations by senior leaders of the GBS Pakistan hub where they reiterated Pakistan’s potential as a tech hub. BAT GBS Pakistan also marked the launch with ambitions to expand its services and capabilities in Pakistan over the coming years.

BAT invested USD 5 million in 2021 for the setup of GBS in Pakistan. Currently, it employs more than 350 individuals and provides services to more than 50 countries such as Japan, UAE, Malaysia, Australia, Turkey and various others in the areas of finance, marketing, supply chain, data analytics, insights and other various functions. In 2023, BAT GBS PK brought forex inflow of USD 11.8 million and continues to grow from strength to strength in its journey of creating a better future. Various dignitaries from the private sector attended the event.

Speaking on the occasion, BAT Group Director, Digital and Information, Javed Iqbal said, “BAT has reaffirmed its intention to continue investing in Pakistan in order to create more jobs, enable and empower Pakistan’s IT talent, ensure forex inflow, and strengthen Pakistan’s global image as a viable Tech Destination. It has also set the standard for other multinational companies to follow and invest in the country to provide opportunities to graduates and enable them to showcase their skills at the world stage.”

Talking about BAT’s role in elevating Pakistan’s economy through GBS, Mueen Afzal, Retired Bureaucrat and former chairman of Pakistan Tobacco Company Limited said, “I want to thank BAT for choosing Pakistan as its GBS Hub and congratulate the entire group for developing such a modern and future-ready hub with global ambitions”.

Speaking about how other companies can leverage the potential of Pakistan’s talents, Zafar Mahmood, Chairman of Pakistan Tobacco Company Limited said, “Pakistan is truly the best destination for multinational groups because we have the talent, ambition, resolve, and support of the entire Government. We have a thriving tech economy and IT skill set in our graduates who want to showcase what they can do to the world. I would encourage other organizations to invest in Pakistan and utilize the quality of our services, and help the nation develop to its full potential.”

Copyright Business Recorder, 2024

Comments

Comments are closed.