LAHORE: Fatima Fertilizer, Pakistan’s leading fertilizer manufacturing company, and Mastercard, a global technology company in the payments industry, have signed an agreement aimed at modernizing Pakistan’s agricultural ecosystem by ensuring financial inclusion of farmers.
This strategic collaboration will leverage the latest technologies to digitize payment transactions between a nationwide network of thousands of fertilizer dealers and the farmer community.
A fundamental goal of this agreement is to enhance the country’s national food security. By boosting the agricultural sector’s efficiency and productivity, Fatima Fertilizer and Mastercard seek to significantly contribute towards a more secure and stable food supply.
Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, expressed her commitment to this endeavor by saying, “Fatima Fertilizer believes in the modernization of Pakistan’s agricultural sector, including the financial inclusion of farmers. Our collaboration with Mastercard will harness modern technologies to uplift Pakistani farmers’ social and economic prosperity and position them as key players in safeguarding national food security.”
Copyright Business Recorder, 2023