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KARACHI: State Bank of Pakistan (SBP) Governor Jameel Ahmad Thursday said Pakistan’s banking industry is investing in technological upgrades to facilitate its customers and improving their overall banking experience.

He was addressing the launch ceremony of Bank Alfalah’s First Digital Lifestyle Branch, a unique, one-of-a-kind digital experience hub designed to fulfil customers financial and lifestyle needs. The innovative branch is a transformative fusion of banking integration with the way of life.

He was optimistic that exciting projects like Bank Alfalah’s First Digital Lifestyle Branch will unlock new opportunities, making banking easier to access and leading a more financially inclusive and digitally empowered nation.

Governor SBP observed that digitalization has entailed a reduction in the brick-and-mortar footprint of the banking industry globally and Pakistan is no exception. He felicitated Bank Alfalah for launching First Digital Lifestyle Branch.

Jameel Ahmed was confident that the successful implementation of this model will show the way forward to the new entrants of the banking industry in Pakistan. He felicitates Bank Alfalah for Redefining Banking with the Inauguration of Pakistan’s First Digital Lifestyle Branch.

In concluding remarks Governor SBP stressed for the need of proactive approach by the banking industry in tailoring customers’ products and services based on their specific preferences and changing behavior. Further, he emphasized that customers’ fair treatment and protection must remain a top priority of banks.

Commenting on the occasion Atif Bajwa President and CEO of Bank Alfalah, said that the inauguration of Pakistan’s first Digital Lifestyle Branch marks a significant milestone in bank’s journey of redefining banking for the people and we are extremely thankful to SBP for providing with the approval which has enabled us to re-imagine banking to benefit people at large.

“We are proud to offer an unprecedented fusion of digital banking, personalized financial solutions and lifestyle preferences, catering to the evolving needs of our customers. We are excited to embark on this transformative path, bringing convenience, innovation, and a delightful banking experience together,” he added.

He said Bank Alfalah is committed to providing people with a top-notch banking experience. The launch of the first digital lifestyle branch laid the foundation for transforming the banking landscape in Pakistan, he added.

Mehreen Ahmed Group Head Retail Banking said that the branch is just one example of how Bank Alfalah is innovating to meet the needs of its customers. The Bank is committed to continuous innovation and will continue to find new ways to further improve the banking experience, she added.

Digital Lifestyle Branch was inaugurated by SBP Governor Jameel Ahmad and other notables along with the senior management of Bank Alfalah, including Atif Bajwa, the President and CEO, Mehreen Ahmed Group Head Retail Banking and Muhammad Yahya Khan Group Head Digital Banking Group.

Copyright Business Recorder, 2023


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