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LAHORE: E-commerce is growing at an outstanding pace and expected to touch new peak at international level during the ongoing year. It is good to see that E-commerce industry in Pakistan is emerging rapidly but more attention should be given as it has the potential to act as a driving force for the economy.

This was crux of the speeches delivered at a Symposium on E-Commerce arranged by the Lahore Chamber of Commerce & Industry at LCCI premises. Punjab Minister for Information Technology Yasir Humayun, LCCI President Mian Nauman Kabir, Senior Vice President Mian Rehman Aziz Chan, Vice President Haris Ateeq, Convener of LCCI Standing Committee on Information Technology and Open Source Software Promotion Ahmad Muzammil and experts from different sectors spoke on the occasion.

Provincial Minister Yasir Humayun said that that IT industry in Pakistan is ready to take off. The real capital in IT industry is the trained manpower. He said that no will invest unless we have a skilled workforce. He said that it is the time to take full advantage of high-tech and IT sectors. He said that the Lahore Chamber should provide a platform on which all stakeholders can come together.

LCCI President Mian Nauman Kabir said that in developing countries like Pakistan, e-Commerce can play a vital role in boosting enterprise competitiveness and increasing their share in global trade. E-commerce can change destiny of the country as it has become trillion dollars industry. He said that in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022 fortunately, we live in the age of Information Technology. The most of developments taken place in this sector during the last couple of decades have changed the entire face of daily life in general and the business world in particular. He said that E-Commerce used to be a buzz word a while ago but now it has become must thing for all the individuals living in urban and the surrounding areas. He said that its emergence has paved the way for inclusive trade and economic development even in the tough times of pandemic. Mian Nauman Kabir said that E-Commerce can also help in developing entrepreneurs to overcome the usual trade channels and reach a global market since internet based enterprises can be operated at very small scale. Studies show that Micro, Small and Medium Enterprises, that use E-Commerce platforms, are around five times more likely to export than those in the traditional economy.

He said that as the international mega-corporations (like Amazon and Alibaba) have entered the Pakistani market, there is tremendous potential for entry of other such international entities. This will create a competitive environment which will raise the standard of local industry and also benefit the consumers. It is high time for the private sector representatives to learn and adopt the latest tools and techniques being used around the globe.

The LCCI President said that the Respected Speakers of E-Commerce Summit would have provided sufficient knowledge and training to the participants related to many aspects including online marketing & sale, social media platform, international business platforms (Amazon or Alibaba) and digital payments etc. Hopefully, this learning experience for our participants will go a long way in attaining some success in future.

LCCI Senior Vice President Mian Rehman Aziz Chan and Vice President Haris Ateeq said that E-commerce has grown in popularity because of the convenience, value, and choice it offers consumers. He said that the increase in online shopping generates new economy growth and spurs innovation among sellers, getting them to pinpoint what makes their product unique and create a compelling experience that keeps customers coming back. This creates greater incentive for customers to shop online and drives growth for the economy overall.

Convener of LCCI Standing Committee on Information Technology and Open Source Software Promotion Ahmad Muzammil shed light on the aims and objective of the Symposium on E-Commerce and called for the collective efforts by the public and private sectors.

The other experts, spoke on the different sessions, were Bilal Aftab, Abdul Wahab, Hamid Mahmood, Azhar Iftikhar, Madiha Latif, Mohsin Muzaffar, Badar Khushnood, Ahmad Saeed, Shameela Ismaeel, Faizan Aslam, Mohsin Jawa and Shoaib Baig. On the occasion, the panel discussions were also held.

Copyright Business Recorder, 2022


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