KARACHI: PIA has achieved International Air Transport Association's New Distribution Capability (NDC) Level 4 Certification.
The National Flag Carrier has recently embarked upon a Digital Transformation Programme, under which PIA is focused on modernizing its business practices, resource competence, technology upgrade and partner collaborations in line with new Industry standards and practices.
IATA's NDC Level 4 Certification i.e. Offer and Order Capability is the highest level of certification awarded to PIA, and enables the airline to better connect, communicate and share rich content among industry partners and through distribution channels.
This achievement will significantly enhance PIA's capability of merchandising, retailing, and product differentiation.
NDC Certification will not only help PIA to take its distribution standard to the next level but will also facilitate better servicing its passengers, travel agents, and industry partners, accelerating PIA's digital transformation. On this achievement, CEO PIA Air Marshal Arshad Malik appreciated PIA teams from IT and Commercials departments, as well as for the strong support from its Passenger Services System (PSS) provider HITIT Computer Systems. He further added that this achievement is the proof of PIA's commitment to become the airline of choice for the travel agents, distribution partners and as well as our valued passengers.
Copyright Business Recorder, 2021