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Karachi: Daraz has announced to de-list over 5,000 sellers to enhance customer experience to improve its seller space. As Daraz continues to see rapid growth, consumers are increasingly making purchase decisions with the help of one of the most powerful ecommerce tools: consumer reviews! This is where the e-commerce giant has taken an important step to elevate customer experience, as well as, quality of service.

Daraz has taken effective steps to improve its seller space by removing 5000+ sellers from the platform. According to Daraz, this wasn't a hasty decision as the delisting depended on essential factors like High Cancellation Rate, High Quality Return Rate, Late Processing Orders, poor customer reviews and bad operational KPIs. This shows that the company is making the necessary steps for improving customer experience.

While evaluations are crucial for sellers, they are equally crucial for businesses. Reviews have a direct impact on reputation of a business and may be the final nudge that converts a client or convinces them to never consider the brand again.

Copyright Business Recorder, 2021

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