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Technology

TikTok competitor is finally here, Meet YouTube Shorts

  • Meet YouTube Shorts, which “is a new way to express yourself in 15 seconds or less,” said the company in its announcement.
15 Sep 2020

World’s biggest video streaming platform has finally announced the competitor of the Chinese sensation TikTok app.

Meet YouTube Shorts, which “is a new way to express yourself in 15 seconds or less,” said the company in its announcement.

“As technology advances, creators and artists can now take advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world. And people can be entertained and informed by bite-sized content in the spare minutes of the day.

“That’s why we’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” said YouTube.

The platform announced they will launching Shorts in India in over the next few days. “We’re launching an early beta of Shorts with a handful of new creation tools to test this out. This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts. We’ll continue to add more features and expand to more countries in the coming months as we learn from you and listen to your feedback. Here are more details on what to expect,” it said.