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LAHORE: Today many organizations in Pakistan are operating in an unprecedented business environment, beyond the scenarios covered in most business continuity plans. In such a situation, companies need new solutions to ensure resilience, recover quickly, and remain operational beyond the present disruptions.

This was stated by Amer Khan, Senior Sales Director, Technology Business, Oracle Pakistan Systems (Private) Limited, while talking to Business Recorder. Khan said: "Over the last few years, we have seen an accelerated interest in technology adoption by companies in our region using different on-prem and cloud solutions to meet their business needs. These include the region's top organizations in almost every vertical, including financial services, telecom, retail and manufacturing."

Talking about businesses in Pakistan in terms of technology adoption, Amer said that emerging economies are typically thought of as being risk-averse and late adopters of technology. However, organizations in Pakistan have been among the early adopters of the new technologies, he added.

Commenting on the new business environment in these unusual times, he said: "We are in the midst of a critical situation. Fewer companies are looking to embark on a full digital transformation. Instead, projects are more in the now, and are driven by questions like: Should I invest now or should I save cash? How do I ensure the safety of my employees and yet keep the business going?. In my opinion, these unusual times need exceptional leadership and requires bold measures to reach out to customers, mitigate risks, and act in volatile situations."

"Many of the organizations we're speaking to have realized that they need greater contingency than they ever felt necessary and future-proof of their current IT operations. The cloud presents itself as an attractive and flexible option for organizations to help with these requirements, while also accelerating other essential areas like automation. As trusted advisors and strategic partners guiding organizations through this uncertainty, Oracle has been providing options to customers navigating the current situation, helping set them up for a faster rebound," he said.

Copyright Business Recorder, 2020