ISLAMABAD: Telenor Pakistan has bagged four awards at the AD Stars 2020 for its Digital Birth Registration programme and StayHome awareness campaign to encourage social distancing during COVID-19.
AD Stars based in Busan, South Korea, is an established innovation hub for the global creative industries based in Asia. The Chief Executive Officer (CEO) Telenor took to the twitter and announced that Telenor Pakistan's Digital Birth Registration; a project that truly reduces inequalities has won big at the AD Stars, bagged the gold, bronze and crystal awards.
He said it is a great recognition of Telenor Sustainability Team who has worked tirelessly to secure an identity for almost 900,000 unregistered Pakistani children.
Telenor Pakistan's Digital Birth Registration, a project that epitomizes the company's commitment of empowering societies and reducing inequalities, made Pakistan proud by winning the Gold Award in the category of Innovative use of Mobile Devices, Bronze Award in the 'Human Rights' category and Crystal for the 'Public Service & Awareness' category, earning the privilege of being the only Pakistani project to win three awards.
The company also received a crystal award for its StayHome awareness campaign. The award reflects the company's diverse and innovative marketing strategies, which have won the hearts of millions.
Copyright Business Recorder, 2020