Easypaisa, PayFast join hands to accelerate online payments in Pakistan

Pakistan’s digital payments app, Easypaisa has partnered with the fintech PayFast, in pursuit of disrupting digital payments.

Under the partnership, Easypaisa wallet users can now pay online using PayFast’s indigenous payment gateway.

Approved for Pilot Operations by State Bank of Pakistan (SBP), PayFast empowers multi instrument acceptance of Scheme Cards, Mobile Wallets and Bank Account Numbers. They address merchant pain points, through digital sign up, robust APIs & plugins, Fraud detection, PCI-DSS certified infrastructure and PayLinks, a digital billing and invoicing solution ideal for FB, merchants, freelancers, etc.to accept payment simply via a unique link.

Any customer with a smartphone user can download the Easypaisa App and setup their wallet within seconds to start doing transactions. Easypaisa is also connected to the 1-Link switch for inter-bank fund transfers and customers can get an Easypaisa Debit Card which can be used for cash withdrawal at any ATM across Pakistan or for payments at any merchant accepting card payments.

Adnan Ali, CEO of PayFast, said in a statement, “Easypaisa is one of the most renowned payment apps in Pakistan, we believe this partnership will benefit greatly for the masses which are adopting to the changing paradigm of demand for online payments, post COVID-19. I believe that this partnership will help PayFast reach closer to its potential of becoming a universal payment gateway solution.”

Mudassar Aqil, CEO Easypaisa / Telenor Microfinance Bank also commented on the development, “In the past few months, the importance of digital payments has come to light rather significantly. Businesses and individuals are gearing up to use such digital platforms to conduct convenient and seamless financial transactions. We at Easypaisa believe that collaboration and technology can collectively be used to magnify the impact that we can make. Through our partnership with PayFast, we have taken yet another step in redefining the way Pakistanis transact”.