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Business

TikTok Launches 'TikTok for Business' Platform to promote brands

  • The TikTok for Business platform will allow brands and advertisers to connect with the TikTok community and help brands find the right partners for their advertising campaigns.
June 26, 2020

China's popular lip-syncing app, TikTok, has recently launched a new platform for business persons, to market their brands.

As per details, TikTok has announced that it will launch a 'TikTok for Business' platform to promote various brands. The TikTok for Business platform will allow brands and advertisers to connect with the TikTok community and help brands find the right partners for their advertising campaigns.

"With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community," the company said.

Through this platform, brand advertisements will appear on the main screen of the TikTok app, while videos on TikTok's news feed will also feature hashtags and challenges related to the brands.

In addition, TikTok plans to launch a new learning center soon where marketers will be able to learn more about TikTok's advertising offerings.