Kaspersky recommends avoiding sharing personal data with AI tools

ISLAMABAD: A global cybersecurity company on Friday strictly directed the individuals and companies to avoid sharing personal data with Artificial Intelligence (AI) tools/assistants due to data security risks.

A survey conducted by the cybersecurity company revealed that the AI is highly appreciated among travellers for saving time, finding personalized recommendations and budget-saving offers. However, data security risks awareness is also high, which security experts call a good sign.

Kaspersky research revealed that the primary motivation for turning to AI in travel planning is to save time and simplify preparation, with 73 percent of users pointing out these benefits. Other important advantages of AI in traveling, named by 65 percent of respondents, are the search for information about the main attractions in the chosen location and personalized recommendations tailored to individual preferences. Additionally, 63 percent leverage AI to find the most favorable offers, while 61 percent trust it to uncover information that would otherwise be hard to find.

Apart from setting a route and searching for information, AI in travel planning in many cases is also responsible for booking hotels and even tickets which inevitably requires sharing personal data. The Kaspersky survey revealed that not all travelers are ready to entrust AI with their personal information.

Almost half (48 percent) of respondents see security risks in AI usage and try not to share any sensitive data with it. Together with those 37 percent who do not have many security concerns about AI but still try to be careful while working with it, 86 percent of those who use AI for travel planning, think about data security while working with these tools. Only 14 percent of travelers are confident that sharing any data with AI is totally secure.

The “private” conversations with AI can still be exposed to cyber threats, or a favorable offer discovered by a chatbot may turn out to be nothing more than a scam. This doesn’t mean you should abandon these digital tools altogether.

While interacting with AI, Kaspersky recommends to avoid sharing personal data with AI assistants: ID, address, passwords, or any other sensitive details. Be very selective with the resources where you upload them. Verify links and emails AI gives you, survey added.

Copyright Business Recorder, 2026