ISLAMABAD: Direct orate General of Customs Valuation Karachi has issued new Customs values on the import of branded olives from all origins.
The values have been revised on the import of branded olives covering brands Borges, Figaro/American, Garden/Mundial/ Fragata Delmonte, ltalia and Wadi.
Presently, over 100 enterprises are operating within the olive sector in Pakistan.
According to a ruling (2045 of 2026) issued by the directorate, the Customs values of olives were determined vide Valuation Ruling No. 1611/2022. As the existing ruling is now over four years old, the Directorate initiated exercise for redetermination of Customs values of the items covered under the said valuation. Meeting notice to the relevant stakeholders was issued and extensive discussion consultation was carried out with the stakeholders.
During the meeting the stakeholders/importer contended that their declared transaction values are genuine and consistent with recent import trends, and do not indicate any element of under invoicing. They further stated that brand wise values shall be fixed rather than origin wise and values based on international retail/wholesale benchmarks and seasonal crop as olive pricing is strongly linked to harvest season and global yield.
The viewpoints of the stakeholders were thoroughly analyzed, and a detailed examination of import data for the last ninety days was conducted in conjunction with a review of the documentary evidence submitted by the stakeholders. The seasonal crop analysis has also been examined, which reveals that no difference compared with last year has been identified.
The market survey and online price trends, as suggested by the stakeholders, were also examined. Furthermore, a brand-wise assessment based on quality and standards was undertaken.
This comprehensive evaluation facilitated the development of a supplier-wise database incorporating the transaction values of goods imported into Pakistan, thereby ensuring a more objective and transparent basis for valuation.
Finally, on the basis of a comprehensive evaluation of import data, market enquiry and findings, the Customs values of subject items have been determined under sub-section (7) of the Section 25 of the Customs Act, 1969.
This methodology ensures that the valuation determination is fair, transparent, and fully compliant with statutory provisions, while accurately reflecting prevailing international market trends and established valuation principles, the directorate added.
Copyright Business Recorder, 2026
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