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LAHORE: JW SEZ Group & Shalimar Group officially announced the launch of Zalmi Developments, marking a strategic debut poised to redefine Pakistan’s property sector by introducing global-standard urban innovation.

The launch was celebrated at MoU signing event held on Monday, This venture expands the winning legacy of Peshawar Zalmi “from the cricket stadium to the skyline”, with a commitment to adopting International Construction Standards and integrating green technologies.

Zalmi Developments is committed to breaking the status quo by targeting major urban centers with mixed-use complexes and high-rise towers. The company has unveiled a roadmap to introduce global-standard urban innovation and future-ready communities to Pakistan’s major metropolitan hubs. The broader vision includes future expansion into international markets like KSA & UAE, incorporating international planning experts. The venture will create an ecosystem of lifestyle assets across six key verticals: Commercial Projects, Master-planned Housing Projects, Vertical Apartment Buildings, Hospitality Projects, Discovery & Recreational Projects, and investment-grade REIT Projects. The company plans to integrate modular construction systems to enhance environmental performance and will operate under a centralized leadership model to ensure all ventures meet stringent corporate benchmarks.

Expressing his satisfaction, Chairman Zalmi Group Javed Afridi shared that “Zalmi Developments has been part of the Group’s long-term vision. He added that this strategic move into the development sector reinforces Zalmi Group’s philosophy of purposeful growth, sustainability, and excellence.”

Asad Afridi, CEO of Zalmi Developments, stated, “Zalmi Developments is committed to redefining Pakistan’s real estate standards through innovative practices, customer-centric development, and strict adherence to quality and transparency. By adopting International Construction Standards and integrating green technology, we are not just building structures; we are building future-ready, sustainable communities that set a new global benchmark for the nation.”

Malik Khizar Hayat Awan, Chairman of Shalimar Group, commented on the strategic partnership with JW Group: “Joining hands with the JW Group to launch Zalmi Developments is a monumental step that leverages our collective strength to revolutionize the property sector.”

Copyright Business Recorder, 2025

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