LAHORE: A seven-member delegation from the UK Government Communication Service International (GCSI) and the Trade Development Authority of Pakistan (TDAP) visited the Lahore Chamber of Commerce and Industry to strengthen ties and explore strategies for improving government communication to support trade and economic development.
The delegation was led by Ms Jessie Beham, Head of Communications at GCSI while Communications Manager Benjamin Durston, Director General TDAP Ms Rafia Syed, LCCI President Mian Abuzar Shad, Senior Vice President Engineer Khalid Usman spoke on the occasion. LCCI Executive Committee Members Khurram Lodhi, Ahsan Shahid, Syed Salman Ali, Firdous Nisar, Irfan Ahmad Qureshi, Waqas Aslam, Amina Randhawa, Amir Ali, Muhammad Muneeb Monnoo and Malik Asif were also present.
A detailed presentation was delivered by TDAP on the Pakistan Trade Portal, outlining its core objectives including increasing trade transparency, streamlining procedures and providing accessible trade data to boost confidence among international buyers.
LCCI President Mian Abuzar Shad expressed appreciation for the visit and said that the role of effective communication in today’s economic landscape is critical. He said that it is a privilege to host the delegation from GCSI and TDAP. In a rapidly evolving global environment, the ability of governments to communicate clearly and strategically has become more important than ever.
Copyright Business Recorder, 2025
Comments
Comments are closed for this article.