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Print Print edition: 2010-10-05

An introduction to Herbion

Published Updated

Herbion continues to make a significant difference in the lives of people all over the world by persistently discovering, developing and providing innovative plant based medicines. This has also been a major driving force behind Herbion's rapid rise to become a global company having full fledged sales and marketing operations in more than 20 countries across the globe.
Starting off with a well defined vision in 1983, the company has grown to become an organisation comprising of more than a thousand employees today. Our sales and marketing network is spread over 4 regions across the 3 continents of the globe ie North America, Europe and Asia, covering USA, Canada, Russia, Ukraine, Belarus, Lithuania, Moldova, Georgia, Armenia, Czech Republic, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Azerbaijan, Mongolia, Malaysia, Singapore, Turkmenistan, Vietnam and Pakistan.
The past few years have been quite challenging, especially with the exploration of new markets for natural health care products, improving manufacturing facilities, extensive research and development projects and incorporating multicultural change in the management of a global company. With consistent and relentless efforts of Herbion continued to grow at approximately 50% for last 5 year and is determined to maintain the same pattern in the years to come.
Herbion's products are being used confidently by millions of people around the world due to their proven efficacy and safety while some of its strongest brands like LINKUS, INSTY, VERONA and BONJIGAR have gained top of the line status in the markets where Herbion operates. It has emerged as one of the rare Pakistani manufacturing unit to have acquired state of the Art manufacturing facility that qualifies the GMP and ISO 9001 certification. Herbion is passionately focused towards brand development in the foreign markets thus enjoying leading position in many of the therapeutic segments.
With the objective to provide the best to its customers, Herbion is actively collaborating with world renown health care organisations like Sami Labs-India, Sirio Pharma China and Nettlewoods Inc. Canada. In pursuit to develop quality based innovative formulations collaborative platforms have been formed with acclaimed research Institutes such as VILAR in Russia, Pharminstitute in Uzbekistan, H.E.J and P.C.S.I.R in Pakistan etc. Maintaining the pace of business diversification strategy, Herbion is entering into various fields with novel "Natural Products". In addition to our existing herbal formulations and while observing the global trends we have moved rapidly into the following categories:
1) Single ingredient Dietary supplements
2) Nutraceuticals
3) Personal Care Products
4) Household Consumer Products
5) Allopathic Medicines.
Core Values
The core values are the foremost locomotive behind the Herbion success. They reflect what is truly important to an organisation. These are not values that change from time to time, situation to situation or person to person, rather they undermine the company's culture. Many people consider Herbion as a FAMILY TO BE WITH. These core values are the primary reason for this, and they transcend company size and growth rate. By maintaining these core values, Herbion is committed to preserve what has always been special about company. The core values are Quality, Commitment, Affordability, Team Work, Passion and Respect.
Management Team
The management team comprises of highly trained professionals working in a multicultural global environment, ably headed by the charismatic leadership of Mr Nadeem Khalid and Mr Khurram Khalid as Directors of the various subsidiaries of Herbion Group. Herbion is persistently performing to become a global leader in natural health care products.
State of the Art Manufacturing Facilities Herbion prioritizes its commitment to quality products, thus establishing the entire production process based on modern equipment and quality control tests, which are compliant of the latest International cGMP Standards and qualifies ISO 9001 certification. Herbion's production facility is built and operated in accordance with international standards, with emphasis on precision and excellence in product quality.
Herbion maintains a modern, well-equipped and automated natural herbs extraction unit, which can extract all types of herbs while maintaining complete control over quality. The latest technology is used to enhance and preserve the natural and active ingredients present in herbs. During the whole process strict procedural compliance is followed. Accurate chemical, physical and microbiological controls are applied to each step of the production process in accordance to the international standards of cGMP.
The Backbone of Our Company- R&D
Research and Development has always been of great value to Herbion and is considered the backbone for the company's future. Over a period of two decades, Herbion has progressively fortified its expertise in research and development to roll out optimum quality, efficacious and safe natural formulations in the global market.
Herbion's research and development division is well equipped with up-to-date facilities New formulations are developed after a vigilant study of ingredients, conducted by qualified experts in the respective fields Herbion has strategic collaborations with leading institutions, specialised in plants and plant based medicines, in Russia, USA, EU, China, India and Uzbekistan, for managing extensive clinical studies on variety of natural medicines.
Regulatory Affairs
Registration of medicinal products is the very first step towards entering into new health care markets and subsequent expansion of company's business. Our regulatory department is the hub between our company and the various regulatory authorities and their respective regulations that prevail across the countries where we have our presence. The main office is connected with the respective country wise regulatory authorities through well established dedicated regulatory departments at all the overseas offices of Herbion. Providing all the necessary regulatory requirements that are required locally/ internationally is also among its responsibilities and these include pharmacological, clinical, toxicological and analytical among others. The success of this department's work can be garnered from the fact that within a short span of 12 years it has registered more than 600 medicinal forms across the countries where Herbion operates.
The Major Precedence - Quality
To ensure success in the global marketplace, Herbion pursues quality with a single-minded determination. It keeps a check on the quality throughout its production cycle ie from receiving raw materials to delivery of finished products. It also ensures that the quality of drugs manufactured are in absolute compliance with the local regulatory & GMP requirements and strongly defies against putting patients at risk due to inadequate safety, quality or efficacy studies. To achieve the quality objective unfailingly, Herbion has designed and comprehensively implemented an independent Quality Operations Department. The Department is supervised by qualified personnel and is provided with all the essential equipments and facilities. The effectiveness of the system is constantly monitored, assessed and enhanced as required in connection with international standards.
Our Distinction - Marketing & Sales
Herbion's commitment to innovation has facilitate the thrust to develop, produce and market some of the most innovative medicines for cold and flu, male & female urogenital disorders, gastrointestinal disorders, pediatric care, nutritional care, emergency care and dietary/nutritional segments. The company's well thought focus on selected but diverse number of therapeutic fields has been the fundamental factor underlying its existing strong market presence and continued growth.
Guided by a well qualified marketing staff at our offices in Pakistan and abroad, Herbion has over 69 research based formulations in a wide array of presentations catering to user friendliness, efficacy, convenience and safety. These medicines are sold as both Over the Counter and Prescription based and we have immense pride to say that though they have plant origins, they are registered as medicines and exclusively prescribed by leading doctors in their respective therapeutic segments.
Herbion has been promoting nature based products of exceptional quality at an affordable price. They aim to establish and maintain world-wide leadership in natural health care industry. Moreover, they have strong commitment to take an active role in the community, with responsibilities not only to its employees but also to the millions of people around the globe who use their products with conviction.
Last but not the least Herbion thanks its employees, business partners and associates across the world who contributed towards this success. The company seeks to have the same sustained contribution from them in more challenging days to come.

Copyright Business Recorder, 2010

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