BlackBerry PlayBook tablet prices slashed in US
WASHINGTON: One day after Amazon unveiled a tablet computer with a $199 price tag, major US retailers have slashed the price of the PlayBook tablet from BlackBerry maker Research In Motion by up to $200.
Sales of the PlayBook have been sluggish since the device went on sale in mid-April with a $499 price tag for the 16-gigabyte model, $599 for the 32GB version and $699 for the 64GB model.
Best Buy, Staples and OfficeMax were offering the PlayBook for $299, $399 and $499 on Thursday. Office Depot was selling the device for $100 off.
The PlayBook was still being offered for its original price, however, at RIM's online store and through US carrier Sprint.
Online retail giant Amazon launched a tablet computer, the Kindle Fire, on Wednesday which costs $199, less than half the price of the market-leading iPad from Apple.
The cheapest iPad costs $499.
During its last earnings report RIM said it had shipped 200,000 PlayBooks during the quarter. Analysts had expected shipments of 700,000.
Apple sold 9.25 million iPads last quarter.
Copyright AFP (Agence France-Presse), 2011
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